Guide to Google Analytics Campaign Tracking

One of the most important aspects of digital marketing is setting up your analytics properly. Being able to track where your visitors are coming from is a valuable opportunity to improve your engagement and your ROI during the campaign. Additionally, when you benchmark your campaign performance you will be able to improve your campaigns in the future, and budget more effectively.

Google Analytics is a free analytics software by Google that allows you to track visits to your website or landing page. Maximize your use of this software and set up your analytics effectively with this simple guide.

SETTING UP YOUR ANALYTICS ACCOUNT

First things first. Go to www.google.com/analytics/, then click on the Sign In button. Google will show three steps to registration so you just need to follow the instructions. After setting up, you can then add the tracking property. Choose either a website or a mobile app to monitor. Then select the Data sharing settings with Analytics and click on Get Tracking Id. Read more about......Guide to Google Analytics Campaign Tracking.