Accelerate Business Performance

If you own a business or if your interest lies in the field of web consulting, you are more than likely to be aware of the Google’s algorithms which impact the search results. Google comes up with new updates frequently which change the way how search result pages appear. Algorithms are directed towards removing the duplicate content from the web. The most recent update Google has come up with has affected how the local searches are done. Though it has no official name, the web has settled for the name Hawk considering how it swooped and changed the Possum algorithm which was the before last Google algorithm. How Hawk corrected Possum algorithm update The Hawk algorithm update does not have any impact on the non-organic local area searches as it is directed towards filtering out local searches. The prior update Possum had a flaw in its update. It removed local searches with same business name and services which have a similar address. For more details, please visit -...

Do you think businesses get traffic online without proper SEO optimization tools? Everyone knows that local SEO delivers more traffic to your site and helps in reaching the conversions your brand needs. Using exact location in your keywords gives you the top search results when potential customers use search engines. What about businesses who do not have any physical premises for their SEO? Does it mean they do not get a local pack and local search to compete against others? Actually, there are ways to get local SEO without local packs and physical premises. Let us see how to use them. Organic search For businesses with no physical premises, they are not restricted by any area where their services can be rendered. They can expand their business all over with an online base and can perform their services and ship their products anywhere. For such kind of business, organic search with relevant keywords generate more traffic but also face high competition. For more detai...

If we go by the stats, email marketing can be held accountable for 23% of online transactions. Isn’t that astonishing? According to several marketing gurus, email marketing could be more profitable and result in greater ROI than PPC or content marketing if correct strategies are adopted. Email marketing is not just about sending promotional emails to a bunch of people and expecting that to maximize your sales. It’s a lot more than that. From adding people on your email list to segmenting buyers and retaining customers- a number of steps are involved. This article brings you 7 tried and tested email marketing techniques to help you kickstart marketing campaign like a pro. Read more  A Beginner’s Guide to Email Marketing- 7 Techniques Explained